Nike's Chief of Design Article
John Hoke, who is the former chief design officer of Nike, discusses how his dyslexia has made him look at the world differently and how his drawings evolve into something bigger then the world has imagined. Ever since as a child John was an athlete and was always interested and fascinated by how things were made and designed. By his curiosity, John started drawing and coming with his own ideas on what he can contribute to the world. John put his dyslexia to good use because as he says" drawing is his first language", and that was his way of communication. He would draw sneakers, body sketches, and architectural retail spaces. While his drawing ideas are taking place he also is able to manage everyone around him. There roles are to create interesting ideas to the public that they may like and buy. If not they will try there best to make it work out or improve it. John explains that egos tend to get in the way a lot because everyone is passionate about their own work. Everyone